AdTech
Once seen as a niche, technologically complex solution, adtech is now ingrained into commercial
models across the advertising ecosystem – from publishers looking to better monetise their
valuable content through strategic partnerships, to advertisers aiming to better reach current
and prospective customers. Adtech solutions now operate across display, native, social, CTV,
(A)VOD, audio and all other channels.
However, the adtech sector in the broadest sense continues to be subject to increased regulatory scrutiny and tightening of privacy laws, as well as being challenged by new legislative frameworks across the globe targeting cookies and similar technologies and behaviourally targeted advertising more broadly.
Further, additional impacts are being felt a result of changing market forces originated by the largest players in the ecosystem, such as the forthcoming end to the use of third-party cookies. The implications of these changes are as vitally important to assess as any new regulatory frameworks.
However, the adtech sector in the broadest sense continues to be subject to increased regulatory scrutiny and tightening of privacy laws, as well as being challenged by new legislative frameworks across the globe targeting cookies and similar technologies and behaviourally targeted advertising more broadly.
Further, additional impacts are being felt a result of changing market forces originated by the largest players in the ecosystem, such as the forthcoming end to the use of third-party cookies. The implications of these changes are as vitally important to assess as any new regulatory frameworks.
These developments will redefine the adtech ecosystem and the ability for businesses to collect,
track and share consumer personal data. Whether you are a publisher, advertiser or tech
platform, it is critical to design for, and adapt to, these changes as they happen.
Adtech is a world full of jargon and complexity. Our team is fully immersed in the sector and advise every day on how to understand and exploit the opportunities presented by adtech and also how to navigate the ever-evolving challenges through providing market-leading strategic advice relating to cutting-edge advertising technologies, both from the perspective of legal compliance and also providing technical insight, analysis of industry standards and expertise.
If you want to learn more about how we can help you, get in touch with a member of our team.
Our adtech specialists
Our adtech expertise is unique. We have a dedicated adtech practice comprised of sector specialists that advise across the demand and supply-side of the ecosystem and use their unique blend of market leading data protection, advertising and technology expertise to provide pragmatic, applied advice in context, to help you understand not only the current commercial and regulatory environment but also changes on the horizon as they develop; allowing you to design mitigation strategies ahead of time.Adtech is a world full of jargon and complexity. Our team is fully immersed in the sector and advise every day on how to understand and exploit the opportunities presented by adtech and also how to navigate the ever-evolving challenges through providing market-leading strategic advice relating to cutting-edge advertising technologies, both from the perspective of legal compliance and also providing technical insight, analysis of industry standards and expertise.
If you want to learn more about how we can help you, get in touch with a member of our team.
Global Cookie Review
We provide a global overview of the legal and regulatory landscape relating to the use of cookies and similar technologies.
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